Wednesday, 24 July 2013

The Domino's Pizza Rebranding Comes with a New Chic Pizza Box


Domino's Pizza has come out with an entirely new design for their Pan Pizza box, with a more sophisticated appearance in dark black paired with metallic silver writing.

The fast food company has heard many complaints over the years about its poor-tasting, low-quality pizzas, and in order to revamp the brand, it has come up with completely different ingredients and a whole new look. Not like any other pizza packaging out there, these boxes are stylishly designed, and I would even dare to call them chic. I wouldn't mind ordering this to my front door with its vintage-styled font and classic appeal.

The new Domino's Pizza box is one way the company is embracing change to enhance customer satisfaction.

Tips for Designing Sustainable Packaging

Sustainable or “green” packaging is all the rage these days, and there is no mystery why. The public desires economic sustainability and renewability, and government policies are moving in the direction of supporting these efforts. Here are 6 tips for designing sustainable packaging whenever possible:

Reduce: Less is more. Whenever possible, the least amount of packaging should be used togetherrice01

while still protecting the product. For example, new bottle designs use one-third less resin compared to previous bottle designs. In addition, the smaller a package can be, the better, as long as it maintains its integrity and protects the product. This is ecologically sound and reduces costs – a key consideration for designing sustainable packaging.

Reuse: When possible. New packaging designs make it possible for customers to reuse food packaging for other purposes and thus extend its lifecycle.

Although most products housed in reusable packaging are food, not all are. Sports fashion retailer Puma now packages its footwear in a reusable shoe bag that has reduced its paper usage by 65%, thus also reducing diesel, energy, and water consumption in manufacturing by more than 60% annually.

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Recycle:
Recycling “recaptures” the resources used to produce the packaging so that they can be reused again. While recycling has become mainstream in much of society, in manufacturing, recycling is still often overlooked because package functionality or aesthetic appeal takes precedence over environmental concerns.

However, that’s changing. Take a look at the following developments in manufacturing as part
of these 6 tips for designing sustainable packaging:



Recycling is often not possible with packaging when polyethylene coatings are used, but more environmentally friendly options are becoming available. While polyethylene coatings have traditionally been used in carton applications that fold, a new technology from Smart Planet Technologies called Earth Coating reduces the polyethylene content by mixing in powdered minerals, rendering the packaging material recyclable.

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Holographic imagery has long made packaging attractive to consumers, but it generally requires film lamination that renders packaging non-recyclable. HoloBrite is a new technology that gives the appearance of a holograph design without using film lamination. This means that the packaging can be recycled without worrying about contaminating other paperboard content with the metal and polyester traditionally used in holographic design. One of the first products to use this design is the popular Aquafresh White & Shine Toothpaste box.

Ecologic Pulp Packaging

Ever popular, ecologically minded Seventh Generation is using Ecologic Brands’ molded pulp packaging for its concentrated liquid laundry detergent. The outer shell is made of 30% old newspapers and 70% recycled cardboard, which can be recycled seven times over. The inner pouch of the liquid laundry detergent is made of polyethylene that can be recycled with the ever-ubiquitous plastic grocery bag.

Change Strategy: Encourage Food Consumption. One of the major challenges over which ecologically minded folks agonize is the waste of food. That’s why this tip encourages packaging a food product so that it can be consumed in its entirety instead of thrown away as trash.

To that end, manufacturers are now increasingly focusing on packaging that is reclosable, has “use by” dates clearly marked, and has an interior “slippery surface” that encourages the complete emptying of the package, as applicable.



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In addition, food manufacturers are weighing the viability of single-serve packaging versus bulk packaging. As the reasoning goes, while packaging in bulk is arguably more cost-effective for the consumer, at least theoretically, single-serve options may be more consumer friendly AND environmentally friendly if they encourage that the packaged product be used up in its entirety instead of tossed because of spoilage.

Renew:
Although not originally included as part of the mantra, “Reduce, reuse, recycle,” “AND renew” is certainly an option, thanks to today’s new technologies. As an example, packing materials can come from renewable feedstock such as bioplastics made from sugarcane or corn. Although ‘renew” ideas are still being evaluated, they look promising as experts evaluate how they perform throughout their lifecycle and in the recycling stream.

Be transparent with the origin of the packaging material.
Increasingly, consumers, not just retailers, want to know from where their products’ packaging materials come. While it may be no surprise that non-GMO foods are increasingly in demand, consumers are also savvy about the packaging that houses those foods. Stonyfield Farm’s yogurt cups are made of corn-based bioplastic, but that wasn’t enough for the company. The manufacturer of those cups couldn’t assure Stonyfield that they were made entirely of non-genetically modified corn. To that end, Stonyfield Farm has funded a farm to grow non-genetically modified corn to ensure that the corn used for its yogurt cups is grown via sustainable agricultural standards, rather than simply through standard means.

Tips & Advice for Food Packaging Boxes

Do you need food packaging boxes for a restaurant or a delivery company? Finding the right sort of boxes for food storage is essential for anyone within the industry. Properly packaging your product ensures a number of things from convenience of delivery, to proper storage, to the safety of the product.


You likely have quite a few options when searching for boxes designed for food packaging in your area. There are a few things you will want to consider as you come to a decision. Size and shape is important, and you want to be sure the food stored is not overly cramped but that space is used efficiently.



Proper labeling is also important to ensure packaging is not mistakenly opened prematurely. The material of the box may also be a consideration. Most are cardboard but you may have options, and the strength of the box can vary. Price is always a concern and this can vary from the sort of boxes you need to the number ordered and the vendor you choose.

Tips for Great Food Packaging Design


While the primary function of food packaging is to protect your product, the primary function of food packaging design is to attract. Your package is your brand ambassador - it should sell itself. This means you need to have a strong brand identity and packaging that communicates information about your product clearly, concisely, and relevant to your target audience. Importance of Food Packaging

Here are Tips for Food Packaging Design that works:

Know your Brand Identity

How will your packaging portray your product positioning ? Your packaging often is a consumer's first point-of-contact with your product. When developing your food package design, you must have a clear understanding of your brand.

What is your product? How is it different from similar products on the market? Who is your primary target customer? What is your company philosophy? These are all important questions to have answered to ensure your package design is consistent with your brand identity, as they will help determine the colors, size, shape, and materials used in your packaging. New product launch requires that your packaging communicates clearly your company name, logo and your brand messages are strong and clearly communicated on the packaging.

Design with Form and Function A food packaging designer balances the shelf appeal as well as the functional as aspect of food product safety and protection on the grocery store shelf. It is imperative that when you ship your product to a customer, distributor or retailer, it arrives in the same condition as it left your factory or warehouse. Grocery retailers will send you a invoice or deduct from your invoice the cost of damaged product in their stores.

Food packaging has to carry a clear message of features and benefits that are easy to see and understand: you only have 1/10th of a second to get the consumers attention as the as they shop the grocery aisles! The Food and Drug Administration has Food Labeling Guides the dictate both numerous aspects of food packaging design, both from a functional standpoint and how you can create approved health claims and your nutritional fact panel.

Importance of Food Packaging

With the advent of vacuum food packaging and increasing exports of perishable food items, higher shelf-life is a must and hence vacuum packaging has become much more popular in the recent times. It helps in increasing the life of the perishable products.

At the same time, for products like meat, cheese, yogurt, etc. there is no loss of weight and for products like tea leaves, coffee, spices, etc. aroma is intact for a very long time, once the material is sealed and packed in good quality barrier pouches. Good packaging not only increases the goodness of the product, but also from the point of business, the sustainability in the market is increased by manifolds.

Food packaging equipment is many but the point is to choose the correct one, to fit the bill. All the manufacturers, although give the specifications of each one of them to know the modus-operandi, but it always better to see the demo, before purchase. It gives you the assurance that you are getting the right product. On-line fake supplier will make tall promises for the products performance, but in reality, when you get down sealing and packing, sometimes, the results achieved are not up to the mark.

Buying, a branded warranty product, with exchange policy is always, a safe bit.Markets primarily offer below mentioned range of food packaging machine. Table Top Vacuum Packaging Machine, Single Chamber Trolley Mounted Machine, Double Chamber Vacuum Packaging Machine, Vertical Vacuum Packaging Machine, Nozzle Type Flushing & Sealing Machine.

With this variety, you can pack any kind of food product easily, to get it delivered and reach its destination, without compromising on the aroma, freshness, taste and of course the quality you can trust. Sometimes, good packaging ensures better marketing grip and the product rules, in the mind of the customer, for long.